Hi, WE ARE VineMedia

CREATIVITY INNOVATION & USER CONNECTION

About VineMedia

Our Identity
Established in 2019,
VINE Media is a pioneering 360° media and brand strategy collective, proudly powered by a formidable team of dynamic women.

Built by Women.Driven by Culture.

Established in 2019, VINE Media is a pioneering 360° media and brand strategy collective, proudly powered by a formidable team of dynamic women. We meticulously merge innovative creativity, data-driven strategy, and unparalleled cultural intelligence to not just reach, but truly move audiences and markets across the continent. Our foundation is rooted in the unwavering belief that for a brand to thrive, it must not only be seenit must be deeply felt. Through every meticulously planned outdoor billboard in bustling cities , every impactful broadcast on radio stations , every viral social media post, and every strategically executed campaign, we intrinsically weave brand purpose into the vibrant tapestries of culture, community, and commerce.

Our Positioning Statement

VINE Media is not just a media agency; it’s a movement shaping the future of brand engagement in Africa.

As a 100% Black female-owned and female-led, Level 1 BBBEE communications powerhouse, VINE Media is fundamentally transforming how brands show up, speak, and connect across South Africa and the broader African continent. We don’t just buy media ; we engineer meaning. We turn every media platform from community radio stations in rural KwaZulu-Natal to prime transit exposure and cutting-edge digital ecosystems into compelling stories. We transform every brand touchpoint into an authentic connection, and every campaign into tangible, measurable cultural momentum.

We are Built by Women. Driven by Culture.

We exist in a world where attention is fleeting, but emotion is lasting. Our mission is to help brands find their voice in culture. to make them not only seen, but felt. Every campaign we create, every partnership we build, every placement we craft carries the intention to shift perception, shape narrative, and spark real connection.

Our Vision.

To lead a new era of communications where creativity, culture, and commerce intersect building Africa’s most human centered media and storytelling collective.

We aim to be the cultural architects of the brands we represent

At VM, being a cultural architect means much more than just marketing. It means deeply understanding the intricate threads of societal norms, emerging trends, and audience aspirations, then meticulously weaving a brand’s identity into this rich tapestry. We don’t just position brands within culture; we help them contribute to, shape, and even define it. This requires a nuanced approach, blending ethnographic research with creative foresight, ensuring every touchpoint feels organic and impactful.

OUR SERVICE

Offering versatile services

From Out of Home, Radio, and digital marketing to strategic brand campaigns, VineMedia delivers solutions that make your brand stand out.

VM Creative Production Studio

VineMedia creates data-driven digital campaigns that ensure your brand is always where your audience is.

VM Brand Strategy & Public Relations

From high-impact billboards and building wraps to transit media and interactive outdoor displays, VineMedia ensures your brand dominates the skyline.

VM Out-of-Home Media Solutions

At VineMedia, we don’t just execute campaigns — we guide brands with expert insights and strategy.

VM Mass Market Media Solutions

We don’t just run ads—we orchestrate complete marketing ecosystems.

Champion innovation without losing the human touch.

Our Philosophy:

Visibility with Intention

Every brand naturally seeks visibility, yet true, meaningful presence remains elusive for many. At Vine, we vehemently believe that visibility is never mere noise; it is, and always must be, a compelling narrative. We reject superficial impressions in favor of deeply resonant engagement.

Our methodology for “Visibility with Intention” hinges on three core pillars:

Audience Empathy

We conduct in-depth cultural analysis and audience segmentation to pinpoint not just where your audience is, but what truly moves them. This involves understanding their daily lives, their pain points, their aspirations, and the cultural nuances that inform their worldview. We aim to speak to their hearts and minds, not just their wallets.

Authentic Storytelling

Beyond product features, we unearth the inherent human story within each brand. We craft narratives that are genuine, relatable, and culturally relevant, ensuring that your message is perceived as an authentic contribution to the conversation, rather than just another commercial interruption. This often involves collaborating with local voices and creators who inherently understand the cultural landscape.

Strategic Placement & Timing

It’s about showing up precisely where it matters, at the exact moment it can make the biggest impact. Our media strategies are informed by real-time cultural trends and behavioral insights, allowing us to embed brands within relevant contexts—from digital platforms where conversations are born, to community events where real connections are forged. We prioritize resonance over reach alone.

CLIENTS TESTIMONIAL

Working with VineMedia transformed our brand presence. Their 360° approach ensured our campaigns reached the right audience across TV, radio, and digital platforms. The results were beyond our expectations!

Sarah M , Marketing Director

VineMedia’s creativity and strategic insight helped our brand cut through the noise. Their team is professional, responsive, and truly understands how to make a brand stand out.

Lwazi T , Brand Manager

From planning to execution, VineMedia delivered seamless campaigns that elevated our visibility and engagement. Their personalized approach made us feel like a priority every step of the way."

Nomsa P , CEO